Addison Sports Management & Media ("ASMM") represents and supports a stable of dedicated, talented fighters and athletes of all skill levels who compete in MMA, Kickboxing, Boxing and Grappling promotions both domestically and internationally.
Our goal is to help maximize every athlete's growth potential in the industry of mixed martial arts and support these athletes while contributing to the growth of the sport of MMA. At ASMM, we focus on helping to develop our athletes, their images and careers by providing them with these services – fight scheduling including purse and sponsor negotiations, media exposure and endorsements.
ASMM was incorporated in 2011 but " The Big Kahuna" and visionary, Brett Atchley has worked in various positions and companies (primarily as a journalist and photographer) in the MMA industry since 2000 including Full Contact Fighter, Tap Out, MMA Worldwide and MMA Warlike.
Over the course of his involvement in the mixed-martial arts industry in the above-mentioned capacity, he established relationships with athletes, promoters, media personal and commissions that fueled his passion for MMA and the growth of the sport. At ASMM, our knowledge and commitment to the sport is vast and continues to grow exponentially on a daily basis.
Mixed Martial Arts (MMA) is currently the fastest growing sport in the world. While the vast majority of markets are experiencing a loss or decline in today's economy, the MMA industry has been steadily growing and expanding since 2004.
The primary consumer demographic for MMA is suburban males, ages 18-35, with the number of women in the same age bracket steadily increasing. Coincidently, the primary consumer demographic that is spending the most to spur the economy is also suburban men and women ages 18-35.
The market exposure and product recognition gained by sponsoring MMA fighters are tangible and provide positive numbers that become clearly visible on a company's balance sheet. Fighter sponsorship will provide your business direct contact with, and recognition from, its target consumer base.
A fighter that appears on a small regional promotion that is not televised still exposes the product or services to the thousands on hand to watch the fights live. Partner word-of-mouth with the emerging commercial importance of YouTube videos or an untelevised local or regional event will still provide a sponsor with additional publicity.
A fighter that appears on a televised card (cable network, or Pay-Per-View) will expose the product or services to millions of consumers world-wide